The Complete Guide for Local SEO in 2021 is a guide that will teach you the ins and outs of Google’s algorithm. You’ll learn how to optimize your website for local search, which keywords are important, and the best social media channels to use.
The first step when optimizing your site for local search is knowing what people are looking for on their phone or desktop browser. With this information, you can then decide whether they should be directed to a mobile or desktop version of your site based on what they type into their search engine bar. If someone types “pizza” into a mobile device, it might not make sense to direct them to a desktop page about pizza.
Local SEO has changed a lot in the past few years. The new Google algorithm update, RankBrain, has made it difficult for businesses to rank organically on search engines and social media platforms if they are not actively promoting their content online. But you don’t have to be a digital marketing guru or an SEO expert to figure out how to do local SEO right–we’ve compiled all of our best tips into one handy guide! We’ll show you how to plan your strategy, identify keywords that will drive traffic, optimize your content and website for those keywords, create valuable backlinks from other websites (without being penalized), use social media effectively (including LinkedIn!), and much more!
Steps to Optimize for Local SEO
1. Optimize for Google my Business
“Google My Business is Google’s local listings service that helps customers find your business online. Google My Business lets businesses manage their Google Maps, Google+ Local, and Google+ Page information all in one place, so they can let the world know about the great stuff happening at their business.”
There are many ways to optimize your Google My Business, and this blog post will highlight some of the best practices for getting Google’s attention. Google states that it wants users “to see more business listings in a format they can recognize.” So with Google My Business, you have the opportunity to showcase what makes your company so great!
By optimizing Google My business you are also optimizing for local SEO, Google will be more likely to display your company on Google Maps and Google+ Local. Google My Business listings appear in the top position of search results, so they are a great way to reach customers who are looking for businesses near them!
-Optimize Google My business by giving it an accurate address
-Add detailed contact information like hours
-Add store opening times and schedules
-Add Google maps
-Update Google My Business with specials and offers to reach customers who are looking for your company near them!
Google has a mobile app called Google Maps that makes it easier than ever before to find businesses right on their phones. Google will also send push notifications when they find new listings, so make sure you update the address and contact details frequently.
2. Engage on Social Media with Google My Business
Google my Business allows you to post updates and engage with customers on Social Media, which will, in turn, lead to more traffic for your website. It is important that you make sure Google My Business engages with all of the content from Google so that it gets indexed correctly. Google My Business is Google’s local business directory, and it will help you with ranking in Google and having Google rank your website higher.
3. Perform Local SEO audits frequently
There are many reasons why a business may benefit from performing a local SEO audit on its website. A few of these reasons include: identifying weaknesses in the website, find opportunities for improvement, and assess how well the site is optimized for search engines.
The importance of performing a local SEO audit cannot be overstated. The very first thing you need to do is check your page rank and see if you are in the top 10 results for each keyword that you want to rank for. Doing this will help you understand what needs to be done so that your website can become more visible on search engines like Google, Yahoo, and Bing.
A local SEO audit helps businesses identify their strengths and weaknesses as well as uncover areas where they can improve their rankings by addressing current SEO issues. It also provides an actionable plan for improving organic traffic flow from online searches such as optimizing meta tags (which includes title tags), heading tags (H1-6), alt text, image optimization.
4.Improve Internal Linking
Internal linking is an important part of any SEO strategy. Internal links are the road map for your website and help people quickly find what they’re looking for. But have you ever considered how internal links affect your business? If you’ve never made a link on a page, then it’s likely that your content is not being seen by those who might be interested in it.
Internal linking is a huge topic in SEO. The better your internal links, the more likely you are to rank for good keywords. But optimizing internal links isn’t easy and it can be time-consuming and confusing. That’s why we’ve created this guide on how to improve your internal linking strategy for websites that will cover everything from what an internal link is to ways you can optimize them with no coding knowledge required!